Meet DASH

by DASH Los Angeles Beauty

Nicole Dash Jones
Founder & Creative Director

Tim Jenneret
Co-Founder

I didn’t create DASH Los Angeles Beauty because the world needed another beauty brand.

I created it because I wanted to build a world people couldn’t wait to step into.

Beauty has always been bigger than skincare to me. It’s music. Fashion. Confidence. It’s the feeling you get when you’re getting ready for something exciting-even if you’re only heading out for coffee.

Long before social media became our everyday reality, there was another era of pop culture. Digital cameras. Paparazzi flashes. Magazine covers. Celebrity blogs. MySpace. The early internet. It was messy. Exciting. Unfiltered. Unforgettable. That era inspired DASH.

I wanted to bottle that energy and bring it into beauty.

As a singer-songwriter, I’ve always believed words have power. That’s why our products don’t just have names-they have personalities.

FACE CARD™

PAY ME™

RICH AF™

CRY BABY™

YOU WISH™

FCUK OFF™

They’re conversation starters. Tiny confidence boosts. Little reminders that beauty should make you smile before you’ve even opened the packet.

Together with my co-founder, Tim Jenneret, we spent years creating our first collection. Eye patches became the beginning of our story because they were part of my everyday routine.

But they’re only the beginning

DASH was never imagined as a single-product brand. It’s a beauty universe, with new products already in development, all designed with the same philosophy: beautiful formulas, unforgettable branding and products that become part of your daily ritual.

Every decision we make comes back to one question: